Tell what you can’t show

Property overview

The overview is a quick walkthrough of the whole property that gives the viewer a better understanding of the layout and how the space flows. Keep it under 2 minutes per floor.

While filming, don’t describe the rooms, rather use this opportunity to introduce yourself and your agency and provide useful information - for instance, who manages the property, the type of building it is, which floor it is on, if it has an elevator and what improvements have been made or will be done before they move in.

Not on repeat

Never describe what you are seeing as the viewers can already see it for themselves through your video. Rather tell them a new piece of information, for example what furniture stays and what goes.

Meaningful connections

Think of correlations that might be present, which are not so obvious, for example, in the living room, talk about how beautiful the flat is with it’s high ceilings and huge windows. They help fill the space with natural light, in return influencing the cost of heating depending on the type of heating and the EPC rating.

Show what they can’t see

Added layer of information

Take the bathroom for example: since you are there in person, test the water pressure, show and tell what the ventilation is, touch and see if the towel rail is heated etc.

Reveal the hidden

In the kitchen, walk around and open cupboards, tell them about the types of appliances, the size of the fridge, freezer, washing machine, dishwasher etc. Explain them how they function - is the hob induction, electric or gas…

Evaluate

In the bedroom, open and close the windows and check how much noise there is. Open all the closet drawers so they can evaluate if they have enough storage for their belongings.