Basic 3/3
The Tour
Short 2 minute videos ⏳
Now that you have their attention, videos can take up to 2 minutes each. Research indicates 2 minutes is the optimum length to keep a viewer’s attention when diving deeper into a subject they are interested in. Your job now is to make a comprehensive tour of the entire space: room-by-room.
Segmented by room 🛋
Once the viewers decide that it is an interesting space and they step “inside the shop”, they can use the “Video Pills” to navigate and see if the property has what is a potential “deal-breaker” or if it has their “must-haves” such as a bike shed, garden etc. Like the signs in a department store, use simple and short words when naming them.
How it’s done👇
How to film the tour
Tell what you can’t show
Property overview
The overview is a quick walkthrough of the whole property that gives the viewer a better understanding of the layout and how the space flows. Keep it under 2 minutes per floor.

While filming, don’t describe the rooms, rather use this opportunity to introduce yourself and your agency and provide useful information - for instance, who manages the property, the type of building it is, which floor it is on, if it has an elevator and what improvements have been made or will be done before they move in.
Not on repeat
Never describe what you are seeing as the viewers can already see it for themselves through your video. Rather tell them a new piece of information, for example what furniture stays and what goes.
Meaningful connections
Think of correlations that might be present, which are not so obvious, for example, in the living room, talk about how beautiful the flat is with it’s high ceilings and huge windows. They help fill the space with natural light, in return influencing the cost of heating depending on the type of heating and the EPC rating.
Show what they can’t see
Added layer of information
Take the bathroom for example: since you are there in person, test the water pressure, show and tell what the ventilation is, touch and see if the towel rail is heated etc.
Reveal the hidden
In the kitchen, walk around and open cupboards, tell them about the types of appliances, the size of the fridge, freezer, washing machine, dishwasher etc. Explain them how they function - is the hob induction, electric or gas…
In the bedroom, open and close the windows and check how much noise there is. Open all the closet drawers so they can evaluate if they have enough storage for their belongings.
NEXT :  Advanced 1/3 : “Value of Transparency”