Advanced 1/3
Value of Transparency
Proxy critic 🧐
The definition of ‘proxy’ is “The authority to represent someone else”. One can never fully replace an applicant’s in-person viewing but can facilitate the information and impressions that an in-person viewing would offer: both good and bad.

So you must do your best to be their “Proxy Critic” and reveal what could be potential deal-breakers - this is the only way they will trust you: if you have their best interest in mind and help bridge the gap between representation and reality.
👉
Proxy feeling 🖼
The mastery of making outsanding Digital Viewings lies in the way you present the space to the viewer, the goal is to make them feel as if they are there with you.

In a movie, “Good Will Hunting”, Ben Affleck is having a conversation where he says:

“You can talk about the Sistine Chapel, you can tell me about who painted it, when it was built and all the rest of it but you can’t tell me what it feels like to be there:

- You can't tell me what it smells like in the Sistine Chapel

- You've never actually stood there and looked up at that beautiful ceiling; seen that.“

Much like this analogy, we will show you how to get more dialogue around what it feels like to be in the space, depict it through your senses and translate that back into the video beyond factual information.
How it’s done👇
How to be transparent
Sense
The 4 senses
Include all of the things that the viewers would otherwise sense and experience while viewing the property in person. Start off with describing what does it generally feel like in the space (is it cool/toasty/cosy?) Then proceed with putting the 4 senses to the test.👇

1. What can you smell? 👃
Mention if there is natural air flow present or it might be a bit stuffy.

2. What can you see? 👀
Pan slowly to show the views out of the windows in every room.

3. What can you hear?👂
Is there a construction site nearby? Or a garden full of chirping birds? Hold the camera still to capture the sounds around.

4. What does it feel like to the touch? ✋
Show off the texture of that marble worktop by having a close-up shot to depict it’s authenticity.
& Sensibility
Pros & cons
One of the ways to establish trust with the viewer is to clearly lay out pros and cons of a particular feature. Be honest and mention what makes the space great but also problematic. For instance, the property might have a great terrace overlooking the city but you’ll have the noisy city streets below.
Tenant feedback
Another way would be to state any feedback from the current tenant where you can highlight a particular feature that they loved or are proud of and why they are sad to be moving out.
NEXT :  Advanced 2/3 : “Special Features”