Proxy critic 🧐

The definition of ‘proxy’ is “The authority to represent someone else”. One can never fully replace an applicant’s in-person viewing but can facilitate the information and impressions that an in-person viewing would offer: both good and bad.

So you must do your best to be their “Proxy Critic” and reveal what could be potential deal-breakers - this is the only way they will trust you: if you have their best interest in mind and help bridge the gap between representation and reality.

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Proxy feeling 🖼

The mastery of making outsanding Digital Viewings lies in the way you present the space to the viewer, the goal is to make them feel as if they are there with you.

In a movie, “Good Will Hunting”, Ben Affleck is having a conversation where he says:

“You can talk about the Sistine Chapel, you can tell me about who painted it, when it was built and all the rest of it but you can’t tell me what it feels like to be there:

- You can't tell me what it smells like in the Sistine Chapel

- You've never actually stood there and looked up at that beautiful ceiling; seen that.“

Much like this analogy, we will show you how to get more dialogue around what it feels like to be in the space, depict it through your senses and translate that back into the video beyond factual information.